El efecto de la imagen de marca país en el proceso de decisión de compra del consumidor
Journal Name:
- Intangible Capital
Publication Year:
- 2010
REFERENCES
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Intangible Capital, 2010 – 6(2):334-344 – ISSN: 1697-9818
doi:10.3926/ic.2010.v6n2.334-344
El efecto de la imagen de marca de un país en el proceso de decisión… 343
E.L. Da Silva – E. Bravo – H. Oliveira – T. Guzman
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Intangible Capital, 2010 – 6(2):334-344 – ISSN: 1697-9818
doi:10.3926/ic.2010.v6n2.334-344
El efecto de la imagen de marca de un país en el proceso de decisión… 344
E.L. Da Silva – E. Bravo – H. Oliveira – T. Guzman
WANG, C.L.; CHEN, Z.X.; CHAN, A.K.K.; ZHENG, Z.C. (2000). The influence of hedonic values on consumer behaviors: an empirical investigation in China. Journal of Global Marketing, 14(1/2): 169-186. doi:10.1300/J042v14n01_09