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El efecto de la imagen de marca país en el proceso de decisión de compra del consumidor

The effect of national brand image in the process of customer purchase decision

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DOI: 
doi:10.3926/ic.2010.v6n2.334-344

REFERENCES

References: 

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Intangible Capital, 2010 – 6(2):334-344 – ISSN: 1697-9818
doi:10.3926/ic.2010.v6n2.334-344
El efecto de la imagen de marca de un país en el proceso de decisión… 343
E.L. Da Silva – E. Bravo – H. Oliveira – T. Guzman
JAFFE, E.D.; NEBENZAHL, I.D. (2006). National Image & Competitive Advantage: The Theory and Practice of Place Branding. Copenhagen Business School Press. Denmark. Edición 2ª.
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Intangible Capital, 2010 – 6(2):334-344 – ISSN: 1697-9818
doi:10.3926/ic.2010.v6n2.334-344
El efecto de la imagen de marca de un país en el proceso de decisión… 344
E.L. Da Silva – E. Bravo – H. Oliveira – T. Guzman
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