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Turizm Sektöründe Tüketicilerin Şikayetlerini Bildirme Eğilimleri

Consumers' Intentions to Report Their Complaints in the Tourism Industry

Journal Name:

  • Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publication Year:

  • 2007

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Consumer complaints are an important factor for service providers; effective handling of consumer complaints can be a key to acquiring loyal customers. However, despite the abundance of studies on customer complaints regarding goods and service products of hotels and restaurants, there is a lack of research on customer complaints regarding tourism destinations. Aiming to specifically focus on customer complaints about a tourist destination, this study investigates (1) what types of complaints foreign tourists have, (2) how they tend to report their complaints and to whom and (3) what sorts of practical measures they recommend in order to resolve their own complaints. To achieve this, an on-site self-administered survey was undertaken on foreign charter tourists visiting the south-west part of Turkey during the summer of 2004. Results showed that tourists had several complaints and also suggestions about resolving their complaints, mostly with monetary compensation. The paper includes managerial implications and future research suggestions.
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Abstract (Original Language): 
Tüketici şikayetleri, hizmet üreten işletmeler için önemli bir konudur. Tüketicilerin etkili bir şekilde ele alınması, müşteri sadakatinin sağlanması bakımından da anahtar bir role sahiptir. Bununla birlikte, otel ve yiyecek-içecek işletmeleri tarafından sunulan mal ve hizmetlerle ilgili tüketici şikayetleri konusunda yapılan çok sayıda araştırmaya karşılık genelde turizm destinasyonları ile ilgili yapılan araştırma sayısı sınırlı kalmaktadır. Buradab hareketle, bu çalışma; 1) Türkiye'yi ziyaret eden yabancı turistlerin tatilleri ile ilgili ne tür şikayetlere sahip olduklarını, 2) şikayetlerini nasıl ve nereye bildirme eğiliminde olduklarını, ve 3) şikayetlerinin çözümü konusunda pratiğe yönelik ne tür önerilere sahip olduklarını araştırmayı amaçlamaktadır. Bu amaçla, 2004 yaz sezonunda Türkiye'nin Güney-Batı bölgesini ziyaret eden yabancı turistlere yönelik bir alan araştırması yürütülmüştür. Araştırma sonuçları, turistlerin bazı konularda şikayetçi olduklarını ve bunların çözümüne yönelik özellikle parasal tazmin gibi konularda bazı önerilerinin de bulunduğunu göstermektedir. Makale, aynı zamanda, sektörel ve geleceğe yönelik bazı bilimsel önerilere de değinmektedir.
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