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intangible capital
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Intangible Capital
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2010
» Gustavo Bermejo
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How to measure customer value and its relationship with shareholder value in a business-to-business market
Intangible Capital
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customer equity (1)
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Customer Relationship Management (1)
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life time value (1)
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shareholder value. (1)
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Universidad Politécnica de Madrid (1)
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Gustavo Bermejo
Carlos Rodríguez Monroy (1)
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