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intangible capital
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Intangible Capital
» María J. Yagüe
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Marketing assets: Relating brand equity and customer equity
Intangible Capital
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2016 (1)
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12 (1)
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Brand Equity (1)
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customer equity (1)
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M31 (1)
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Universidad Autónoma de Madrid (1)
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María J. Yagüe
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