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Marketing assets: Relating brand equity and customer equity

Intangible Capital

A review of forecasting models for new products

Intangible Capital

Gamificación como estrategia de marketing interno

Intangible Capital

Propiedades psicométricas de la escala de interacción en las clases dirigidas (EICD)

Intangible Capital

Important Motivators for Buying Green Products

Intangible Capital

The value trade-off in Higher Education service: A qualitative intercultural approach to students’ perceptions

Intangible Capital

Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint

Intangible Capital

Los atributos definitorios de una marca de lujo para los consumidores

Intangible Capital

Gelişmekte olan Finansal Piyasalarda Markayı Yeniden Düşünmek

Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

FACTORS AFFECTING BRAND LOYALTY IN FOOTBALL: AN APPLICATION ON “THE BIG FOUR” FOOTBALL CLUBS IN TURKISH SUPER LEAGUE

International Review of Economics and Management

THE INVESTIGATION OF VOLUNTARY SIMPLICITY LIFESTYLE FROM THE POINT OF PERSONALITY CHARACTERISTICS: A RESEARCH ON CLOTHING (GARMENTS AND SHOES) PRODUCT GROUP

Journal of Life Economics

İÇSEL PAZARLAMA TEMELİNDE İNSAN KAYNAKLARI UYGULAMALARININ MÜŞTERİ MEMNUNİYETİNE ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA

Turkish Studies

The Effect of Brand Image on Consumer Behaviour: Case Study of Louiss Vuitton-Moet Hennessy

International Journal of Academic Value Studies