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intangible capital
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Intangible Capital
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Universidad Politécnica de Madrid
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How to measure customer value and its relationship with shareholder value in a business-to-business market
Intangible Capital
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Intangible Capital
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2010
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6 (1)
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customer equity (1)
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Customer Relationship Management (1)
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life time value (1)
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shareholder value. (1)
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Universidad Politécnica de Madrid
Authors
Carlos Rodríguez Monroy (1)
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Gustavo Bermejo (1)
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