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The Brand Perception Influence on Coffee Consumption: A Case Study of the Chain Stores Starbucks and 85°C Daily Cafe in Taiwan
International Journal of Science and Engineering Investigations
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International Journal of Science and Engineering Investigations (1)
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2015 (1)
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85°C Daily Cafe (1)
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perceived brand awareness (1)
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perceived brand prestige (1)
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perceived brand quality (1)
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Starbucks (1)
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Chungchou Institute of Technology (1)
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