Skip to main content
Arastirmax - Scientific Publication Index
Arastirmax Scientific Publication Index
Menu
Main menu
Home
Arastirmax Indexes
Journal Application Form
Search
You are here
Home
»
intangible capital
»
M31
» customer equity
Search
Search Publications
Displaying 1 - 1 of 1
Marketing assets: Relating brand equity and customer equity
Intangible Capital
Like us on Facebook
Journal
Intangible Capital (1)
Apply Intangible Capital filter
Year
2016 (1)
Apply 2016 filter
Keywords
(-)
Remove customer equity filter
customer equity
Brand Equity (1)
Apply Brand Equity filter
JEL terms
(-)
Remove M31 filter
M31
Login
Username
*
Password
*
Create new account
Request new password
University of Authors
Universidad Autónoma de Madrid (1)
Apply Universidad Autónoma de Madrid filter
Authors
Jaime Romero (1)
Apply Jaime Romero filter
María J. Yagüe (1)
Apply María J. Yagüe filter