You are here

Home » Content

Analysing the Effectiveness of the Personality Symbols/Icons

Journal Name:

  • Online Journal of Communication and Media Technologies

Publication Year:

  • 2012

Key Words:

Author Name
Abstract (2. Language): 
Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aims to bring in suggestions for developing a successful personality symbols and lists advantages and disadvantages of different types of personality symbols. It does a detailed copy testing. Apart from conducting focus groups to analyse how the target market interprets the personality symbols it also conducts in depth interviews both with the advertising agencies and the targeted audiences.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastrmx_159096_2_pp_11-32.pdf
  • 3
11-32
  • English

REFERENCES

References: 

Belch, G. E. and Belch, M.A. (1999). Advertising and Promotion. McGraw-Hill, International edition.
Bir, A. A.( 2005). Diziler Zorunlu Gıda Maddesi Mi / Hızır Kız!, Hürriyet Gazetesi
Bir, A. A. (25.2.2001). Bypass'ın Sonuçları Üzerine/ GSM’ler Arası Savaş Nefes Kesiyor, Hürriyet Gazetesi,
Bir, A, A. (5.2.2002). Turkcell bir Cell-o-Budsman Yaratıyor, Hürriyet Gazetesi,
Bir, A. A. (9.11.2003) Tekel’e Fazla Bile Verdiler / Kadir’in Fendi Selo’yu Yendi, Hürriyet Gazetesi.
Chandler, D. (2002). Semiotics: The Basics. Routledge: London
Dotz, W. and Morton, J. (1996). What a Character, World Studio: , Hong Kong
Dotz, W. (1997). Advertising Character, Image graphics Inc: Paducah.
Ekdi, B. (2005). Marka İmajı Yaratma ve Yerleştirme. (MA Thesis). T.C. Ankara Üniversitesi.
Gwinner, K. P. and Eaton, J. (1999). Building Brand Image Through Event Sponsorship: The Role of Image Transfer. Journal of Advertising, Vol. XXVII, No:4, .47-57.
Halim, I. (2002). The Analysis of the Role and Effectiveness of Personality Symbols in TV Commercials. (MA Thesis) Eastern Mediterranean University.
Marra, J. I. (1990). Advertising Creativity, Prentice –Hall: USA.
Ocakoğlu, Ö. (16 July 2006, Sunday) Çocukların reklamlarda rol alması sakıncalı mı? (http://www.turkcebilgi.com/kose_yazisi_90846_gunseli-ozen-ocakoglu-cocuk...)
Serdar, E. (2001). Reklamcının Gerçek Ödülü Yaptığı İşin Popülerliğidir. http://www.reklamazzi.com/reklamcinin-gercek-odulu-yaptigi-isin-populerl...). Platin Magazine.
Schultz, D. P. and Schultz S. E. (1998). Psychology and Work Today. Prentice-Hall Inc. New Jersey.
Uludağ Sözlük (www.uludagsozluk.com/k/cellocan/).
The Free Dictionary. http://www.thefreedictionary.com/symbol.
Wikipedia Free Encyclopedia: http://en.wikipedia.org/wiki/Symbol.
Zeren, A, (2009, September). Reklamlarda İkon Kullanımı Pazarilla, 23:47.

Thank you for copying data from http://www.arastirmax.com