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Semantic Questionnaire-Tool for Emotion Research The Integration of Consumer Behavior and Kansei Engineering (Case Study in Furniture Design)

Journal Name:

  • International Journal of Science and Engineering Investigations

Publication Year:

  • 2012

Key Words:

Author Name
Abstract (2. Language): 
One important task for researchers is to find the right research tool for their studies. Problematically, suitable research tool is not easily found, especially for multi-disciplinary researches. As a result, adjusted and combined tools are often utilized in order to obtain the needed data. Kansei engineering is a one of the research tool that has been used in the field of engineering, especially in emotion-related engineering. It systematically aids the conversion of human feelings into quantifiable data by calculating the emotion data in numerical order and processes the data to identify the relationship between the studied objects. However, the technique fails to notice some of the related information especially those influenced perception before emotion built up. To measure and quantify perception, it can be conducted by various approaches. Therefore, this study proposed the methodology, which combine two disciplinary, to develop the tool to extract the consumers’ information. Questionnaire integrating concept of consumer behavior together with the use of Kansei engineering was developed, to be utilized as an effective tool to study consumers’ requirements and responses
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  • 10
66-71
  • English

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