You are here

Home » Content

AN EXPLORATORY ANALYSIS OF ONLINE SHOPPING BEHAVIOR IN TURKEY

Journal Name:

  • International Journal of Commerce And Finance

Publication Year:

  • 2016

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Alongside the technologic developments, transformation in user behavior and business models has been observed. New areas and models are emerged in a lot of grounds like the communication of people or daily activities. So a new face put for shopping behavior by the e-commerce, which is one of the novelties. This study tries to research online shopping behavior in Turkey. With a quantitative research, device usage, the reasons behind to shop or not to shop online, online shopping category and e-commerce site preferences, payment methods, international e-commerce and online marketplace usage is investigated. As implications of the research, “saving time“ is found to be the foremost reason for shopping online in Turkey and “travel and bookings” category is found as the most shopped category among the results of the survey.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastirmax-exploratory-analysis-online-shopping-behavior-turkey.pdf
  • 1
67
80
  • English

REFERENCES

References: 

Afra, S., 2010., eCommerce 2000 – 2010 Turkey. http://www.sinaafra.com/ecommerce-2000-2010-turkey-2, accessed 28.11.2015.
Afra, S., 2013., Digital Bosphorus: The State of Turkish eCommerce 2013. http://www.sinaafra.com/digital-bosphorus-the-state-of-the-turkish-ecomm..., accessed 28.11.2015.
Anadolu Agency, Turkey marks World Population Day as EU's youngest country, 2014. http://www.aa.com.tr/en/economy/turkey-marks-world-population-day-as-eus..., accessed 27.11.2015.
Büyükyıldırım, Ü., 2015, Türkiye’de E-Ticaretin Gelişme Potansiyeli [Potential of E-Commerce Development in Turkey]. http://www.umityildirim.com/turkiyede-e-ticaretin-gelisme-potansiyeli/, accessed 29.11.2015.
Cedetaş, B., n.d, E-Ticaret dünü bugünü Türkiye’den örnek uygulamalar [E-commerce by yesterday, today cases from Turkey], http://yunus.hacettepe.edu.tr/~tonta/courses/fall2001/kut680-bileko/e-ti..., accessed 02.12.2015.
78
http://ijcf.ticaret.edu.tr
Chesher, M., Kaura, R. & Linton, P., 2003. Electronic business and commerce. London: Springer-Verlag London Limited.
Coleman, M.J. & Ganong, L.H., 2014. The social history of the American family: an encyclopedia. Sage Publications.
Cornelius, P., Kirkman, G., Sachs, J. & Scwab, K., 2002. Country profiles. The Global Information Technology Report 2001-2002: Readiness for the Networked World. New York, NY: Oxford University Press.
Dean, D., Karabey, B.S., Stevens, A., Tansan, B., Tonguc, A.S. & Vos, M., 2013. Turkey online: how the internet is transforming Turkey. The BCG Internet Impact Reports. The Boston Consulting Group.
Dugal, L.F., Jenson, M., Kahn, I.W. & McPartlin, S., n.d. Understanding how US online shoppers are reshaping the retail experience. USA: PricewaterhouseCoopers.
Eticaret Gundem, Türkiye’de E-ticaret Sektörü [E-commerce sector in Turkey], n.d. http://www.eticaretgundem.com/e-ticaret/, accessed 28.11.2015.
Figueroa, P. & Häubl, G., 2002. Interactive 3D presentations and buyer behavior. CHI 2002: changing the world, changing ourselves. 20-25 April 2002 Minneapolis, Minnesota, USA: CHI 2002.
Gittigidiyor, Tarihçe [History], n.d. http://www.gittigidiyor.com/hakkimizda/tarihce, accessed 28.11.2015.
Gordon, L. & Hodgson, A., 2012, Turkey’s E-Commerce Sector Boosted by Economic Growth and Young Populace [online], http://blog.euromonitor.com/2012/08/turkeys-e-commerce-sector-boosted-by..., accessed 27.11.2015.
Grosse, R., n.d. 25 years of the personal computer [online], University of Saskatchewan, http://computermuseum.usask.ca/articles-and-press/25-years-of-the-PC.pdf, accessed 11.11.2015.
İyiler, Z., 2009. Elektronik ticaret ve pazarlama [Electronic commerce and marketing]. December. Ankara.
Jones, G., 2014. Clickology. Boston: Nicholas Brealey Publishing.
Kent, A., 2015. Virtual reality tech may make going shopping in real life a thing of the past. The Epoch Times, 6 Aug.
King, A.L.S., Machado, S., Nardi, A.E., Sancassiani, F., Silva, A.C. & Valença, A.M., 2014. “Nomophobia”: impact of cell phone use ınterfering with symptoms and emotions of ındividuals with panic disorder compared with a control group. Clinical Practice & Epidemiology in Mental Health. 10.
Oxford Dictionaries, Commerce, n.d. http://www.oxforddictionaries.com/definition/english/commerce, accessed 12.11.2015.
Patronturk, Sahibinden.com’un üye sayısı yüzde 1000 arttı [Registered users of sahibinden.com increased by 1000 percent], 2012. http://www.patronturk.com/sahibinden-comun-uye-sayisi-yuzde-1000-artti-3..., accessed 28.11.2015.
Piramit E-Commerce, Unprecedented growth rate of e-commerce in Turkey, n.d. http://www.piramiteticaret.com/Blog/turkiye-de-e-ticaretin-bas-dondurucu..., accessed 27.11.2015.
Taylor, G., 2013. Build and market your business with Google. 2nd edition. Global & Digital.
Turkish Informatics Industry Association, Türkiye’de e-ticaret 2014 pazar büyüklüğü [2014 E-commerce market size in Turkey], 2015. http://www.tubisad.org.tr/Tr/Library/Reports/T%C3%9CB%C4%B0SAD%20E-Ticar..., accessed 29.11.2015.
Turkish Statistical Institute, Hanehalkı Bilişim Teknolojileri Kullanım Araştırması [Information and Communication Technology Usage Survey on Households], 2015. http://www.tuik.gov.tr/PreHaberBultenleri.do?id=18660, accessed 29.11.2015.
Türkiye Cumhuriyeti Kalkınma Bakanlığı, 2013. Bilgi toplumu stratejisinin yenilenmesi projesi. Internet Girisimciligi ve e-Ticaret Ekseni Mevcut Durum Raporu. May. Ankara.
World Trade Organization. 2013. E-commerce in developing countries opportunities and challenges for small and medium-sized enterprises. Geneva.
Zwass, V., 1996. Electronic commerce: structures and issues. International Journal of Electronic Commerce. 1 (1).
Case C-280/00, judgement of July 24, 2003, Altmark Trans and Regierungspresidium Magdeburg, Court Reports 2003, p.I-7747.
79
http://ijcf.ticaret.edu.tr
Commission Regulation (EC) No 794/2004 of 21 April 2004 implementing Council Regulation (EC)No 659/1999 laying down detailed rules for the application of Article 113 of the TFEU, OJ UE, L 140, 30.04.2004, p.1-134.
Case C-343/95, judgement of March 18, 1997, Calě & Figli versus Servizi Ecologici Porto di Genova (Court Reports 1997, pp. I-1547).
European Commission, Communication from the Commission to the European Parliament and the Council - The repercussions of the terrorist attacks in the United States on the air transport industry, COM 574 (2001) final, 10.10.2001, par.27.
European Commission, Press release, State aid: Commission finds that public interventions at Berlin Schönefeld Airport did not involve state aid, IP/14/173, Brussels, 20.02.2014.
European Commission, Press release, IP/14/138, Brussels, 11.02.2014.
Joined cases C-159/91 and C-160/91, Court Reports 1993, p.I-637).
OJ UE, L 293, 31.10.2008, pp. 3—20.
The Treaty on the Functioning of the European Union (TFEU) was signed on December 13, 2007 in Lisbon (hence the name of the Treaty of Lisbon), and came into force on December 1, 2009 (OJ EU, C 306, 17.12.2007, p.1-271).
The system of Europe’s classification into regions is existing since the 1970s. of the 20th century. The legal basis for this Division is in accordance with Commission Regulation No 1059/2003 of the European Parliament and of the Council of 26 May 2003 on the establishment of a common classification of territorial units for statistics (NUTS) (OJ L 154, 21.06.2003, p.1-41).
U. Zawatka-Gerlach, Berlin und Brandenburg fordern Einsicht in Antragspapiere, Der Tagesspiegel, 1.06.2015, Web edition: http://www.tagesspiegel.de/berlin/eu-pruefverfahren-zum-ber-berlin-und-b..., access 20.09.2015.

Thank you for copying data from http://www.arastirmax.com