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REKABETTE POZİSYON OKULU DÜŞÜNCESİ VE KAYNAK TABANLI GÖRÜŞÜN KARŞILAŞTIRILMASI

The Comparison of Positioning School Thought and Resource Based View on Competition

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Abstract (2. Language): 
In this study, it has been aimed to make a comparison of views of two different competitive strategy models and to give an idea to reader, on gaining competitive advantage. In this regard, the descriptive method is adopted by reviewing the related literature about the subject. When the related literature is examined on gaining and sustaining competitive advantage, two basic models can be seen. The first one is Positioning School Thought that suggesting industry structure as the source of competitive advantage based on industry economics as of origin. The second one is Resource Based View that accepting firm’s own resources, capabilities and competences as the source of the competitive advantage. In this sense, first of all, general informations are given about these approaches, then compared with various aspects and then made and evaluation of this comparation
Abstract (Original Language): 
Bu çalışmada, rekabet avantajı sağlamada, iki farklı rekabet stratejisi modelinin savundukları görüşlerin bir karşılaştırılmasının yapılması ve konuyla ilgili okuyucuya bir fikir verilmesi amaçlanmıştır. Bu doğrultuda, konu ile ilgili literatür taraması yapılarak betimsel bir yöntem benimsenmiştir. Rekabet avantajını sağlamak veya bunu sürdürülebilir kılmak konusunda ilgili literatür incelendiğinde temel iki model olduğu görülmektedir. Birincisi, köken itibariyle endüstri iktisadına dayanan ve rekabet avantajının, endüstrinin yapısından kaynaklandığını ileri süren Pozisyon Okulu Düşüncesidir. Diğeri ise, rekabet avantajını oluşturan asıl unsurun işletmelerin kendilerine özgü kaynakları, kabiliyetleri ve yetenekleri olduğunu kabul eden Kaynak Tabanlı Görüştür. Bu anlamda, öncelikle her iki yaklaşım hakkında genel bir bilgi verilmekte daha sonra çeşitli açılardan karşılaştırılmakta ve son olarak karşılaştırmanın bir değerlemesi yapılmaktadır.
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