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Rekabet Gücü : Literatür Araştırması

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Abstract (Original Language): 
Tüm dünya ekonomisinin daha küresel bir kimlik kazanması, rekabetçi açıdan büyük değişimlerin oluşmasına yol açmıştır. Bu yeni yapıyla birlikte gelişmiş ülkelerin yıllar boyu kurduğu egemenliğinin sona ermesi ve aynı piyasalarda aktif katılımcı sayısının da hızla artması yaşanan köklü değişimin en önemli sonuçlarındandır. Yeni oluşan bu rekabetçi yap, birbiriyle ilişkisiz olduğu düşünülen çeşitli alan ve akımlar arasındaki (mal ve hizmet ticareti, doğrudan sermaye yatırımları, teknoloji transferi, sermaye hareketleri gibi...) ilişkinin aslında ne kadar güçlü olduğunu ortaya koymuştur. Rekabet gücü iki bakış açısından hareketle tanımlanmıştır: Mikro (işletme ve endüstri) ve Makro (ülke) bakış açısı. Mikro düzeyli yaklaşımda ülke içindeki işletmeler arasındaki rekabet ve bu rekabetin ulusal/uluslararası pazardaki etkileri incelenirken, makro yaklaşımda ülkenin uluslararası rekabetteki konumu üzerinde durulmuştur. Bu çalışmada, literatürdeki rekabet gücü üzerinde yapılmış makro ve mikro bakış açısından yapılmış tanımlamalar ve araştırmalara değinilerek, toplu bir değerlendirme yapılması amaçlanmıştır.
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