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KURUMSAL BAŞARININ GİZLİ ANAHTARI : ENTELEKTÜEL SERMAYE

KEY CORPORATE SUCCESS SECRET: Intellectual Capital

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Abstract (2. Language): 
Today, the success of organizations and societies depends on the degree to which they utilize their intellectual capital. That is why, intellectual capital, is considered to be the "hidden treasure" of organizations. If the organizations want to gain long term, sustainable competitive advantage, they must clarify and define that "hidden treasure" and be able to manage it efficiently. Intellectual capital has three main constituents. They are namely: human capital, structural capital and customer capital. This study aims to enlighten the concept of intellectual capital and to establish a comprehensive framework around it.
Abstract (Original Language): 
Günümüzde, gerek kuruluşların, gerek toplumların başarısı, sahip oldukları entelektüel sermayeyi ne derece etkili kullandıklarına bağlıdır. Bu bakımdan entelektüel sermaye kuruluşların "gizli hazinesi" olarak değerlendirilmektedir. Uzun vadeli, sürdürülebilir rekabet avantajı elde etmek isteyen kuruluşlar için söz konusu "gizli hazine"nin açığa çıkarılması ve etkili biçimde yönetilmesi gerekmektedir. Entelektüel sermaye üç ana unsurdan meydana gelmektedir. Bunlar: insan sermayesi, yapısal sermaye ve müşteri sermayesidir. Bu çalışma, entelektüel sermaye kavramını açıklayarak konuyla ilgili kapsamlı bir teorik çerçeve çizmeyi hedeflemektedir.
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