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KURUM KİMLİĞİ SÜRECİNİN İŞLEYİŞİNDE KARAR VERME FONKSİYONUNUN YERİ VE ÖNEMİ

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2002
Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Especially in the last years the development in the communication sector and the growing population has brought intensive competition with his. So to have an identity is important for companies and their products. When a copmany can explain its identity correct and constant it will be known from every one, every where. If something is going wrong about the company this shows us that we have a problem about visiual identity, advertising and public relation. What we can do is to make a decision about identity and its program and to plan the corporate identity again.
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  • 2
509-520
  • Turkish

REFERENCES

References: 

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519
İLETİŞİM FAKÜLTESİ DERGİSİ/ Kurum Kimliği Sürecinin İşleyişinde Karar Verme
Fonksiyonunun Yeri ve Önemi
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