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A Study On Buying Behavior Of Customers Towards Life Insurance In Kolhapur

Journal Name:

  • Indian Streams Research Journal

Publication Year:

  • 2013

Key Words:

Author NameFaculty of Author
Abstract (2. Language): 
Insurance industry is in a turbulent situation. This study will facilitate the insurance companies to know the opinions of customers regarding insurance industry and specifically opinions towards traditional and ULIP plans. Along with this, the company and advisors would understand the exact demand of samples, the parameters of customer satisfaction, factors customers consider while selecting the policy and opinions on advisors advocacy by which company and advisors can design their sales program, sales speech, local strategies and the like. A study was conducted among policy holders in Kolhapur city, India. The researcher concluded that the LIC is the major player amongst sample customers. Traditional plans are preferred more by samples followed by ULIP and customer's preferences for selecting the insurance company are inclined towards service quality, reputation, trustworthiness and future plans/vision of a company.
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  • 7
1-7
  • English

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