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Örgütsel İletişim İklimi ve İş Tatmininin Çalışanların Kurumsal İtibar Algıları Üzerindeki Etkileri

The Impact of Communication Climate and Job Satisfaction in Employees' External Prestige Perceptions

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Abstract (2. Language): 
The importance of perceived external prestige (PEP) has gained importance recently because of its significant effects on organizational outcomes. The primary aim of this study was to explore the antecedents of perceived external prestige. The important constructs which were included in the two different models were communication climate and job satisfaction. To explore their effects on PEP, data were collected from a sample of 375 employees. Three stage multiple regression method was used to test the mediating effect of job satisfaction and hierarchical regression analysis was conducted to test the moderating effect of communication. The results indicated that job satisfaction mediated the relationship between communication climate and PEP, but communication climate did not have a moderating effect.
Abstract (Original Language): 
Örgütsel çıktılar üzerindeki olumlu etkisi nedeni ile, çalışanlara ait kurumsal itibar algısı kavramı son yıllarda büyük önem kazanmıştır. Bu bağlamda araştırmanın temel amacı, algılanan dış itibarın öncellerini incelemek olmuştur. Söz konusu amaca ulaşmak için oluşturulan iki farklı model vasıtası ile, 375 firma çalışanından toplanan veriler öncelikle üç aşamalı regresyon analizine tabi tutulmuş ve iş tatmininin örgütsel iletişim iklimi ile algılanan dış itibar arasındaki mevcut ilişkideki dolaylı etkisi incelenmiştir.Daha sonra ise, hiyerarşik regresyon analizi kullanılarak örgütsel iletişim ikliminin, iş tatmini ile algılanan itibar arasındaki ilişkideki direkt rolü incelenmiştir. Sonuç olarak iş tatmini,örgütsel iletişim iklimi ile algılanan dış itibar arasındaki ilişkide bir ara değişken olarak ortaya çıkmış ve bu nedenle, örgütsel iletişim ikliminin iş tatmini ile kurumsal itibar algısı arasındaki ilişkide herhangi bir moderatör (direkt etkileyici) etkisinin olmadığı görülürken, kurumsal itibar algısı üzerinde ancak iş tatmini vasıtası ile dolaylı bir etki yarattığı sonucuna varılmıştır.
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