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ASSESSMENT OF HEALTCARE HOSPITALITY GUIDE USING THE 5P’S MODEL

Journal Name:

  • International Journal Health Management and Tourism

Publication Year:

  • 2016

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Recently, it is observed that hospitality in healthcare is gaining importance along with medical facilities for being superior to others in a very competitive industry. This approach which is referred to as healthcare hospitality, started to be applied by not only private but public hospitals as well. The main objective is to improve the hospitality service quality at hospitals. To this end, the purpose of this study is to assess the “Healthcare Hospitality Guide” developed by the Ministry of Health. In order to examine the feasibility of all the criteria in this guide, the 5P’s Model will be utilized, which is often used for the success of change management and strategic planning and including the following components: purpose, principles, people, processes and performance. This study will focus on how well components of the 5P’s Model are met by the criteria in the Healthcare Hospitality Guide. Thus, a strategic evaluation of the Healthcare Hospitality Guide will be conducted. It is expected that the results will contribute to medical tourism, hospital administrations and strategic planning literature.
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