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Universidad Politécnica de Madrid
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A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management
Intangible Capital
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Intangible Capital
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2011 (1)
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7 (1)
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non-financial values
customer lifetime value (1)
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customer profitability (1)
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Customer Relationship Management (1)
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Universidad Politécnica de Madrid
Authors
Carlos Rodríguez Monroy (1)
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Raphael Damm (1)
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