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intangible capital
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Universidad Politécnica de Madrid
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A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management
Intangible Capital
How to measure customer value and its relationship with shareholder value in a business-to-business market
Intangible Capital
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Intangible Capital (2)
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2010 (1)
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Customer Relationship Management
customer equity (1)
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customer lifetime value (1)
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customer profitability (1)
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life time value (1)
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non-financial values (1)
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Universidad Politécnica de Madrid
Authors
Carlos Rodríguez Monroy (2)
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Gustavo Bermejo (1)
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Raphael Damm (1)
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