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How to measure customer value and its relationship with shareholder value in a business-to-business market
Intangible Capital
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Intangible Capital (1)
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2010 (1)
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life time value
customer equity (1)
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Customer Relationship Management (1)
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shareholder value. (1)
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Universidad Politécnica de Madrid
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Carlos Rodríguez Monroy (1)
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Gustavo Bermejo (1)
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