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ÜNİVERSİTE ÖĞRENCİLERİNİN DEMOGRAFİK ÖZELLİKLERİNİN KOMPULSİF SATIN ALMALARI ÜZERİNDEKİ ETKİSİNİN İNCELENMESİ

THE EFFECTS OF DEMOCRATIC CHARACTERISTICS OF UNIVERSITY STUDENTS ON THEIR COMPULSIVE BUYING

Journal Name:

  • Uluslararası Hakemli Akademik Sosyal Bilimler Dergisi

Publication Year:

  • 2016

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Thisstudyexaminestheeffects of democraticcharacteristicssuch as age, gender, andhouseholdincome of university students on theircompulsivebuying. Emphasizingthe main determinants of compulsivebuying, previousresearch has beendividedabouttherelativeimportance of genderandincome, in compulsivebuying. Utilizing an individuallevelsurvey data of 1257 students in Harran University, thisstudyfindsthatthemostimportantdemocraticfactorsthatdeterminethecompulsivebuyingaregender, maritalstatues, andhouseholdincome, respectively. Thisstudyalsofindsthat of thedemocraticcharacteristics, age has no impact on students' compulsivebuying. Fromthisanalysis, thestudyshowsthatthere is a statistically significantrelationshipbetweenstudent'sdemocraticcharacteristicsandtheirpropensity of compul si vebuy ing.
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Abstract (Original Language): 
Bu çalışmada üniversite öğrencilerinin yaş, cinsiyet ve gelir gibi demografik özelliklerinin kompulsif satın almaları üzerine etkilerini incelenmektedir. Kompulsif satın almayı belirleyen temel faktörlere vurgu yapan literatürde, kompulsif satın almada cinsiyet, medeni durum ve gelirin göreceli önemi üzerine farklı görüşler ortaya konulmuştur. Harran Üniversitesi'nde eğitim gören 1257 öğrenciye uygulanan anket istatistiksel olarak analiz edilerek, çalışmada kompulsif satın almayı etkileyen en önemli demografik faktörlerin sırasıyla cinsiyet, medeni durum ve aile geliri olduğu ortaya konulmuştur. Çalışmada aynı zamanda demografik özelliklerden yaş'm öğrencilerin kompulsif satın alma üzerine etkili olmadığı belirlenmiştir. Bu analiz sonucunda, bu çalışma öğrencilerin demografik özellikleri ile kompulsif satın alma eğilimleri arasında istatistiksel olarak anlamlı bir ilişki olduğunu göstermektedir.
FULL TEXT (PDF): 
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  • Turkish

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