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Resident’s perceptions on socioeconomic impact of a sporting event: segmentation analysis and residents profile

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Abstract (2. Language): 
The aim of this study was to determine the perceptions of residents about the socio-economic impact of a sporting event by identifying groups with similar attitudes toward this event and the definition of the characteristics of their profile. We applied a cluster analysis combining hierarchical and non-hierarchical methods in order to optimize results. There were three groups of residents who provided a good interpretation of the study: favorable (14.42%), realists (38.44%) and detractors (47.14%). The main variables that differentiated groups of residents were, the interest in the sport, the fans, attendance to the event, supporting its celebration, identification with the sport policy, the perception of the event organization, the degree of identification with the event and future intentions. The results of this study provide useful information to sports event organizers and authorities to understand and better meet the needs and demands of citizens.
Abstract (Original Language): 
La finalidad de este estudio es conocer las percepciones de los residentes sobre el impacto socioeconómico de un evento deportivo mediante la identificación de grupos con actitudes similares hacia este evento y la definición de las características de su perfil. Se encuestó a una muestra de residentes (N=437) en la ciudad de Valencia. Se aplicó un análisis clúster combinando métodos jerárquicos y no jerárquicos con la finalidad de optimizar los resultados. Se encontraron tres grupos de residentes que ofrecían una buena interpretación del estudio: favorables (14.42%), realistas (38.44%) y detractores (47.14%). Las principales variables que diferenciaban a los grupos de residentes fueron el interés por el deporte, la afición, la asistencia al evento, el respaldo a su celebración, la identificación con la política deportiva, la percepción sobre la organización del evento, el grado de identificación con el evento y las intenciones futuras. Los resultados de este estudio proporcionan una información útil a los organizadores de eventos deportivos y autoridades para comprender y atender mejor las necesidades y demandas de los ciudadanos.



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