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EXAMINATION OF EASTERN BLACK SEA REAGION TOUR PROGRAMMES ORGANIZED BY TRAVEL AGENCIES FOR PLATEAU TOURISM

EXAMINATION OF EASTERN BLACK SEA REAGION TOUR PROGRAMMES ORGANIZED BY TRAVEL AGENCIES FOR PLATEAU TOURISM

Journal Name:

  • İstanbul Üniversitesi Sosyal Bilimler Dergisi

Publication Year:

  • 2011

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Turkey in order to be in a better position in terms of income and the number of coming tourists and to minimize the enviromental problems emerged by tourism, beginning from the 90’s has started to implement policies for diversifying tourism and spreading tourism over all regions and over the whole year. In accordance with these policies, other than tourism based on sea sun sand triology, it started to improve alternative types of tourism and among these kinds of tourism, tourism based on natural values. In relation to this Eastern Black Sea Region and plateaus came forward. With the usage of the tradition of going up to plateau, which is carried out for cultural and economic reasons for centuries, for tourism significant increases has taken place in the number of organized tours to the region. The region’s atrractiveness for plateau tourism and inspite of the increase in the organization of tours to region it is a fact that in this type of tourism the desired improvement cannot be implemented and plateuos stil cannot be presented to the market as good touristic products. Among the reasons why plateau tourism as a touristic product is not on the desired level, there is the responsibility of travel agencies. In this examination, the current situation is tried to be defined by analysing the content of the organized tour programs to region by agencies and suggestions about tours organized by travel agencies to contribute to plateau tourism are made.
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Abstract (Original Language): 
Türkiye, gelir ve gelen turist sayısı açısından daha iyi konumda olabilmek ve turizmin ortaya çıkardığı çevresel sorunları en aza indirmek amacıyla, 90'lı yıllardan başlayarak turizmini çeşitlendirerek tüm bölgelere ve tüm yıla yaymaya yönelik politikaları uygulamaya başlamıştır. Bu politikalar doğrultusunda, deniz-güneş-kum üçgenine dayalı turizmin yanı sıra alternatif turizm çeşitlerini ve bu turizm türleri içinde de doğal değerlere dayalı turizm türlerini geliştirmeye başlamıştır. Bu doğrultuda, Doğu Karadeniz Bölgesi ve yaylalar ön plana çıkmıştır. Yüzyıllardır kültürel ve ekonomik amaçlı olarak sürdürülen yaylalara çıkma geleneğinin, turizm amaçlı olarak kullanılmasıyla bölgeye düzenlenen tur sayısından önemli artışlar gerçekleşmiştir. Ancak yayla turizmine yönelik bölgenin tüm çekiciliklerine ve bölgeye düzenlenen tur sayısının çoğalmasına rağmen, bu turizm türünde istenilen gelişmenin gerçekleştirilemediği ve yaylaların hala iyi bir turistik ürün olarak pazara sunulamadığı da bir gerçektir. Yayla turizminin turistik ürün olarak istenilen düzeyde olmamasının nedenleri arasında seyahat acentalarına da sorumluluk düşmektedir. Bu çalışmada, bölgeye acentalarınca düzenlenen tur programlarının içerikleri incelenerek mevcut durum belirlenmeye çalışılmış ve acentalarca düzenlenen turların yayla turizmine katkı sağlamasına yönelik öneriler getirilmiştir.
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  • 2
84-90
  • English

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