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IMPACT OF GLOBALIZATION, EDUCATIONAL BRANDING AND INNOVATIVE TECHNOLOGY ON DEVELOPMENT, MANAGEMENT AND QUALITY EDUCATION IN A NIGERIAN UNIVERSITY

Journal Name:

  • International Journal on New Trends in Education and Their Implications

Publication Year:

  • 2011

Key Words:

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
This study is an appraisal of the effort made by the management of Obafemi Awolowo University (OAU)), IleIfe at employing Educational Branding as a business strategy to re-brand it selves to becoming the foremost University in Nigeria and the 53 rd in Africa. It discussed various branding and Educational Marketing strategies used in spite of the challenges of depressed economy, globalization, desire to meet the MDGs and the achievement of Education for All. It examined students and staff disposition to the branding program and the impact on the image of the university, management and quality of teaching and learning.
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  • 2
78-88
  • English

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