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ERKEK DERGİLERİNİ OKUMAK: DERGİLERİN İÇERİĞİ, İDEOLOJİSİ ve OKURLARI ÜZERİNE BİR DEĞERLENDİRME

READING MEN’S MAGAZINES: A STUDY ON CONTENT, IDEOLOGY and READERS OF MAGAZINES

Journal Name:

  • Folklor/Edebiyat Dergisi

Publication Year:

  • 2014

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
folklor / edebiyat 32 The increasing global popularity of men’s magazines offers a unique opportunity to study how magazines construct and represent masculinity and men, and academic literature that use this opportunity primarily focuses on men’s magazines as a cultural text and as a cultural phenomenon. The study particularly focuses upon content, ideology and readers of the men’s magazines as a cultural text and as a cultural phenomenon. However, it presents views in relation to men’s magazines as a popular media site or type which builds and represents both masculinity, and behaviors, attitudes and pleasures peculiar to men. Also, it seeks whether they are simply mainstream tools or whether they are offering models of (new) masculinity or male identity to modern men. The objective of the study is to determine how masculinity, men, gender, male identity and heterosexuality are built and represented in men’s magazines and to present a typology of men’s magazines, focusing upon content, ideology and readers of the magazines. But, this study isn’t an individual fieldwork, it’s a literature evaluation. To this end, a literature review has been conducted on men’s magazines that have been published by the global media groups and put on the international men’s magazine market. In this context, the study examines what role men’s magazines play in modern society as a cultural text and a cultural phenomenon, and reveals how gender, male identity and heterosexuality are legitimated through sexist discourse(s) produced in men’s magazines which eschew femininity and homosexuality.
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Abstract (Original Language): 
Erkek dergilerinin küresel olarak popülerliğini artırması, dergilerin erkekliği ve erkekleri nasıl inşa ve temsil ettiğini inceleyebilmek için önemli bir fırsat sunmakta ve söz konusu fırsatı iyi değerlendiren akademik alanyazın öncelikle kültürel bir metin ve kültürel bir olgu olarak erkek dergilerine odaklanmaktadır. Bu çalışmada da, özellikle kültürel bir metin ve kültürel bir olgu olarak erkek dergilerinin içeriğine, ideolojisine ve okurlarına odaklanılmaktadır. Bununla birlikte hem erkekliğin hem de erkeklere özgü davranışların, tutumların ve hazların inşa ve temsil edildiği popüler bir medya alanı ya da türü olarak erkek dergilerine ilişkin görüşler sunulmaktadır. Ayrıca, dergilerin tamamen ana akım araçlar olup olmadığı ya da modern erkeklere (yeni) erkeklik ya da erkek kimliği modellerini önerip önermediği araştırılmaktadır. Bu çalışmanın amacı, dergilerin içeriğine, ideolojisine ve okurlarına odaklanarak, erkek dergilerinde, erkekliğin ve erkeklerin, toplumsal cinsiyetin, erkek kimliğinin ve heteroseksüelliğin nasıl inşa ve temsil edildiğini belirlemek ve bir erkek dergileri tipolojisi sunmaktır. Ancak, bu çalışma, özgün bir alan çalışması değil, bir alanyazın değerlendirmesidir. Bu amaçla, çalışmada, küresel medya grupları tarafından yayımlanan ve uluslararası erkek dergileri pazarında satışa sunulan erkek dergileri ile ilgili bir alanyazın taraması gerçekleştirilmektedir. Bu bağlamda, çalışma, kültürel bir metin ve kültürel bir olgu olarak erkek dergilerinin modern toplumda oynadıkları rolü sorgulamakta, kadınsılıktan ve homoseksüellikten kaçınan erkek dergilerinde üretilen cinsiyetçi söylem(ler) aracılığıyla, toplumsal cinsiyetin, erkek kimliğinin ve heteroseksüelliğin nasıl meşrulaştırıldığını gözler önüne sermektedir.
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  • Turkish

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