You are here

Home » Content

Stratejik Yönlülüklerin Yenilik ve Performans Üzerindeki Etkisi

The Effects of Strategic Orientations on Innovation and Performance

Journal Name:

  • Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Dergisi

Publication Year:

  • 2012

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
This study aims to determine the effects of strategic orientations (market, entrepreneurial, and technology orientations) of firms on innovation and performance. A model is developed under the assumption that, with the help of innovations, strategic orientations have positive effects both on creating customer value and financial success. The study was limited with and questionnaires were completed by 845 industrial firms. The data was analyzed using a structural equation model. According to the results, strategic orientations have positive effect on innovation and performance. Although a positive relationship exist between innovation and performance and proactive market orientation, no significant and positive relationship was found between innovation and performance and reactive market orientation.
Bookmark/Search this post with
Abstract (Original Language): 
Bu çalışma; işletmelerin stratejik yönlülüklerinin (pazar yönlülük, girişimci yönlülük ve teknoloji yönlülük) yenilik ve performans üzerindeki etkisini ortaya koymayı amaçlamaktadır. Çalışmada stratejik yönlülüklerin hem finansal başarıda hem de müşteri değeri yaratmada yenilik aracılığıyla olumlu etkilerin olduğu varsayımı altında bir model geliştirilmiştir. Çalışma endüstriyel firmalarla sınırlanmıştır. Türkiye'de sanayisi gelişmiş 12 il'deki 845 işletme üzerinde yapılmıştır. Verilerin analiz edilmesinde yapısal eşitlik modeli kullanılmıştır. Araştırmanın sonuçlarına göre; stratejik yönlülüklerin işletmelerin yenilik ve performansı üzerinde olumlu etkisinin olduğu saptanmıştır. Proaktif pazar yönlülük ile yenilik ve performans arasında olumlu bir ilişki bulunurken, tepkisel pazar yönlülük ile arasında anlamlı ve olumlu bir ilişki bulunamamıştır.
FULL TEXT (PDF): 
PDF icon arastirmax-stratejik-yonluluklerin-yenilik-performans-uzerindeki-etkisi.pdf
  • 1
121-142
  • Turkish

JEL Codes:

REFERENCES

References: 

Aldas-Manzano, Küster J., ve Ines;Vila, N., (2005), "Market Orientation and Innovation: an Inter-Relationship Analysis", European Journal of Innovation Management, 8/4, s.437-452.
Ali, A., (1994), "Pioneering Versus Incremental Innovation: Review and Research Propositions,"
Journal of Product Innovation Management, 11/1, S.46-61.
Atuahene G.K., Slater, S., ve Oslon, E., (2005), "The Contingent Value of Responsive and Proactive Market Orientation on New Product Program Performance", Journal of Product Innovation Management, 22, November,s. 464-482.
Bagozzi, R.P., ve Yi, Y., (1988), "On the Evaluation of Structural Equation Models", Journal of the Academy of Marketing Science, 16/1, s.74-94.
Benner, M.J., ve Tushman M.L., (2003), "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited," Academy of ManagementReview, 28 /2, s.238-56.
Chandy, R.K., ve Tellis G. J., (1998), "Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize," Journal of Marketing Research, 34,s.
474-487.
Christensen, C. M., (1997), The Innovator's Dilemma, Boston, MA: Harvard Business School Press.
Christensen, C.M., and Bower J.L., (1996), "Customer Power, Strategic Investment, and the Failure of Leading Firms," Strategic Management Journal,17, s.197-218.
Collis, D.J., (1994), "How Valuable Are OrganizationalCapabilities?", Strategic Management Journal, 15, s.143-152.
Covin, J.G. ve Slevin, D.P., (1989), "Strategic Management of Small Firms in Hostile and Benign Environments" Strategic Management Journal, 10, s.75-87.
Çavuşgil E., Seggie, S.H., ve Talay, B.M., (2007), "Dynamic Capabilities View Foundations and Research Agenda", Journal of Marketing Theory and Practice, 15/2, s. 159-166.
Darroch J., ve Jardine E., (2002), "Combining Firmbased and Consumer-Based Perspectives to Develop a New Measure for Innovation", in Proceeding of 3rd International Symposium on Management of Technology and Innovation, October 25-27, s. 271-275.
Day, George S., (1994), "The Capabilities of Market-Driven Organizations," Journal of Marketing, 58 (October), s.37-52.
Day. George S.ve Wensley R., (1988), "Assessing Advantage: A Framework for Diagnosing Competitive Superiority." Journal of Marketing 52 (April), s.1-20.
Deng, S., ve Dart J., (1994) "Measuring Market Orientation: A Multi-Item Approach," Journal of Marketing Management, 10/8, s.725-742.
Deshpande, R., ve Farley, J., (2004), "Organizational Culture, Market Orientation, Innovativeness, and Firm Performance: an International Research Odyssey" International Journal of Research in Marketing, 21, s.3-22.
Desphande, R., Farley, J. U., ve Webster F.E., (1993), "Corporate Culture, Market Orientation, and Innovativeness in Japanese Firms: A Quadrant Analysis." Journal of Marketing, 57 (January), s.23-37.
Doyle, P. ve Wong, V., (1998), "Marketing and Competitive Performance: an Empirical Study" European Journal of Marketing 32(5/6), s.514-535.
Eisenhardt, K.M. ve Martin, J., (2000), "Dynamic Capabilities: What Are They?" Strategic Management Journal, 21/10-11, s.1105-1121.
Freeman, C. ve Soete, L., (1997), Yenilik İktisadı, Çeviren: Ergun Türkcan, Ankara: Tübitak Yayınları.
Gao, G. Y., Zhou, K. Z., ve Yim, B. C., (2007), "On What Should Firms Focus in Transitional
Economics? A Study of the Contingent Value of Strategic Orientations in China"
International Journal of Research in Marketing, 24, s.3-15.
Gatignon, H. ve Xuereb J.M., (1997), "Strategic Orientation of the Firm and New Product Performance," Journal of Marketing Research, 34 (February), s.77-90.
Hamel, G. ve Prahalad C.K., (1994), Competing for the Future, Boston: Harvard Business School Press.
Harris, L.C., (1998), "Cultural Domination: The Key to Market-Oriented Culture?" European Journal of Marketing 32(3/4), s.354-373.
Hult GT, Ketchen Jr DJ., (2001), "Does Market Orientation Matter?: A Test of The Relationship Between Positional Advantage and Performance" Strategic Management Journal,;22/9,
s.899-906.
Hunt, Shelby D. ve Morgan R.M., (1995), "The Competitive Advantage Theory of Competition," Journal of Marketing, 59 (April), s. 1-15.
Hurley, R.F. ve Hult, G.T.M., (1998), "Innovation, Market Orientation, and Organisational Learning: An Integration and Empirical Examination". Journal of Marketing, 62/7, s.42-5
Jaworski B.J, Kohli A.. (1993), "Market Orientation: Antecedents and Consequences" Journal of Marketing, 57, July, s.52-70.
Jaworski, B.,. Kohli A.K, ve Sahay A., (2000), "Market-Driven versus Driving Markets," Academy of Marketing Science 28/1, s.45-54.
Jeong, I., Pae, J., ve Zhou, D., (2006), "Antecedents and Consequences of The Strategic Orientations in New Product Development: The Case of Chinese Manufacturers" Industrial Marketing Management, 35, s. 348-358.
Kahn, K.B., (2001), "Market Orientation, Interdepartmental Integration and Product Development Performance" Journal of Product Innovation Management,18, s.314-23.
Koçak, A., ve Abimbola, T., (2006), "Sustaining Competitive Advantages: Conceptualising and Measuring the Impact of Market Orientation and Entrepreneurial Orientation on Innovation" RENT XX Research In Entrepreneurship And Small Business, November, 23¬24, Brussels, Belgium.
Kohli, A.K., ve Jaworski, B.J., (1990), "Market Orientation: The Construct, Research Propositions, and Managerial İmplications" Journal of Marketing, 54, s. 1-18.
Li, T., ve Calantone, R., (1998), "The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination", Journal of Marketing, 62/4, s.13-29.
Li, Y., Liu Y. ve Zhao Y., (2006), "The Role of Market and Entrepreneurship Orientation and Internal Control in the New Product Development Activities of Chinese Firms," Industrial Marketing Management 35/3, s.336-347.
Liao, J., Kickul, J.R., ve Oma, H., (2009), "Organizational Dynamic Capability And Innovation:An Emprical Examination of Internet Firms", Journal of Small Business Management, 47/3, s.263-286.
Lukas, B., Tan, J., ve Hult, G., (2001), "Strategic Fit in Transitional Economies: The Case of China's Electronics Industry" Journal of Management, 27, s.409-429.
Lumpkin, G.T., ve Dess G.G., (1996), "Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance," Academy of ManagementReview, 21, s. 135-172.
Matsuno, K., Mentzer J.T, ve Ozsomer A., (2002), "The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance." Journal of Marketing, 66 (July) s. 18-32.
Meeus, M.T.H., ve Oerlemans, L.A.G., (2000), "Firm Behavior And Innovative Performance an Empirical Exploration of The Selection-Adaptation Debate", Research Policy, 29, s.41-58.
Menguc, B., ve Auh, S., (2006), "Creating A Firm-Level Dynamic Capability Through Capitalizing on Market Orientation And Innovativeness", Journal of the Academy of Marketing Science, 34/1, s.63-73.
Miles, M.P ve Arnold, D.R., (1991), "The Relationship Between Marketing Orientation and Entrepreneurial Orientation", Entrepreneurship Theory and Practice, 15, s.49-65.
Mizik N., ve Jacobson, R., (2003), "Trading off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis", Journal of Marketing, 67/1, s.63-76.
Naman, J. L., ve Slevin D. P., (1993), "Entrepreneurship and the Concept of Fit: A Model and Empirical Tests," Strategic Management Journal, 14, s. 137-153.
Narver, J.C., Slater, F.S. ve Tietje, B., (1998), "Creating A Market Orientation" Journal of Market-focused Management, 2/3, s.241-255.
Narver, J. C. ve Stanley F. Slater, (1990), "The Effect of a Market Orientation on Business Profitability," Journal of Marketing, 54 (October), s.20-35.
Noble, C. H.,. Sinha R.K, ve Kumar A., (2002), "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, 66 (October), s.25-39.
O'connor G.C., (2008), "Major Innovation As A Dynamic Capability: A Systems Approach", Journal of Product Innovaation Management, 25, s.313-330.
Şimşek, Ö.F., (2007), Yapısal Eşitlik Modellemesine Giriş: Temel İlkeler ve LISREL Uygulamaları, Ekinoks Yayınları, İstanbul.
Porter, M., (1980), Competitive Strategy: Techniques for Analysing Industries and Competitors, New York: The Free Press.
Porter, M. E., (1985), Competitive Advantage, New York: The Free Press.
Rumelt, R.P., (1984), "Towards A Strategic Theory of The Firm", In R. B. Lamb (ed.), Competitive Strategic Management, Prentice-Hall, Englewood Cliffs, NJ, S.556-570.
Schindehutte, M., Morris, M. H., ve Kocak, A., (2008), "Understanding Market-Driving Behavior: The Role of Entrepreneurship" Journal of Small Business Management, 46/1, s.4-26.
Slater, Stanley F. ve Narver J. C, (1995), "Market Orientation and the Learning Organization."
Journal of Marketing, 59 (July), s.63-74.
Slater, S.F., ve Narver J.C., (1998), "Customer-Led and Market Oriented: Let's Not Confuse the Two" Strategic Management Journal,19/10, s.1001-1006.
Sorescu, A. B., Chandy, R.K. ve Prabhu, J. C., (2003), 'Sources and Financial Consequences of Radical Innovation: Insights From Pharmaceuticals'. Journal of Marketing, 67, s.82-102.
Teece, D. J., Pisano G., ve Shuen A., (1997), "Dynamic Capabilities and Strategic Management," Strategic Management Journal 18/7, s.509- 533.
Tellis, G. J. ve Golder P.N., (2001), Will and Vision: How Latecomers Grow to Dominate Markets, New York: McGraw-Hill.
Turner, G. ve Spencer, B., (1997), "Understanding the Marketing Concept as an Organizational Culture" European Journal of Marketing, 31/2, s. 110-121.
Tushman, M., ve Anderson P., (1986), "Technological Discontinuities and Organizational Environments," Administrative Science Quarterly, 31 (September), S.439-65.
Von Hippel, E., (1988), Sources of Innovation, New York: Oxford University Press.
Von Hippel, E., ve Thomke S.,, ve Sonnack M., (1999), "Creating Breakthroughs at 3M," Harvard Business Review, 77/5, s. 47-57.
Voss, G. B. ve. Voss Z.G., (2000), "Strategic Orientation and Firm Performance in an Artistic Environment," Journal of Marketing, 64 (January), s.67-83
Winter, S.G., (2003), "Understanding Dynamic Capabilities", Strategic Management Journal, 24/10, s.991-995.
Wind, J., ve Mahajan V., (1997), "Issues and Opportunities in New Product Development: An Introduction to the Special Issue," Journal of Marketing Research, 34 (February), s. 1-12.
Zhou, K.Z., Li J., ve Zhou N., (2004), "Employee's Perceptions of Market Orientation in a Transitional Economy: China as an Example," Journal of Global Marketing, 17/4, s.5-22.
Zhou, K.Z. Gao, G.Y. Yang, Z., ve Zhou, N. (2005a), "Developing Sfrategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations", Journal of Business Research, 58, s.1049- 1058.
Zhou, K.Z., C.K. Yim, ve D. K. Tse (2005b), "The Effects of Strategic Orientations on
Technology- and Market- Based Breakthrough Innovations," Journal of Marketing, 69/2,
s.42-60.
Zollo, M., ve Winter, S.G., (2002), "Deliberate Learning And The Evolution of Dynamic Capabilities", Organization Science, 13, s.339-51.

Thank you for copying data from http://www.arastirmax.com