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İŞLETME STRATEJİLERİ VE İHRACAT PERFORMANSI İLİŞKİLERİ

BUSINESS STRATEGIES AND EXPORT PERFORMANCE RELATIONS

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Abstract (2. Language): 
In the study, general information about the business performans strategies has been given on Resource Based View (RBV) and Industrial Organization-based strategy. Then previous researches on export performance has grouped into two categories taking into account RBV which focus on firms internal activities and industrial organization theory which focus on firm’s external environment. Since, quite a few studies have made a conscious effort to derive their research hypotheses with clear reference to some theoretical and conceptual frameworks and grouped previous export performance studies into related business strategies, this study is pioneer in terms of grouping previous export performance studies into related business strategies.Given censeptual framework at the end of the study will strengthen the theoric basis of the studies about export performance.
Abstract (Original Language): 
Çalışmada öncelikle, işletmelerin performanslarını açıklayan iki temel strateji olan Kaynak Temelli Strateji (KTS) ve Endüstriyel Organizasyon Temelli Strateji (EOTS) genel çerçeveleri ile açıklanmaktadır. Daha sonra, ihracat performansı ile ilgili olarak daha önce yapılan araştırmalar işletmelerin iç özellikleri üzerinde duran KTS ve işletmenin içinde faaliyet gösterdiği endüstiyi ve dış çevreyi dikkate alan EOTS dikkate alınarak gruplandırılmaya çalışılmıştır. Daha önce ihracat performansı ile ilgili çalışmaların işletme stratejilerine göre sınıflandırılmamış olması nedeniyle çalışmanın literatüre önemli katkı sağlayacağı öngörülmektedir. Çalışma sonunda verilen kavramsal model çerçevesinde yapılacak ihracat performansı çalışmalarının teorik temelini güçlendireceği düşünülmektedir.
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