[1] Kerin R. A., Hartley S. W., Berkowitz E. N. & Rudelius W.(2006) ‘Marketing’,
McGraw-Hill/Irwin, New York, p.299-301.
[2] Keller K.L., (2003) ‘Strategic Brand Management’, Prentice Hall, New Jersey, p.175.
[3] Armstrong G. & Kotler P.(2005) ‘Marketing: An Introduction’ Prentice Hall, New
Jersey, p. 241.
[4] Aaker D.A. (1996) ‘Building Strong Brands’, The Free Press, New York, p.7-8.
[5] Keller K.L., (1993) ‘Conceptualizing, Measuring, and Managing Customer-Based
Brand Equity’, Journal of Marketing Vol.57 (1) p.8-9.
[6] Jones R. (2005), ‘Finding Sources of Brand Value: Developing a Stake Holder Model of
Brand Equity’, Journal of Brand Management Vol.13 (1) p.13.
[7] Raggio R. D. & Leone R.P. (2007), ‘The Theoretical Seperation of Brand Equity and
Brand Vakue: Managerial Implications for Strategic Planning’, Journal of Brand
Management Vol.14 (5) p.387-388.
[8] Raggio R. D. & Leone R.P. (2009), ‘Drivers of Brand Value, Estimation of Brand
Value in Practice and Use of Brand Valuation: Introduction to The Special Issue’, Journal
of Brand Management Vol.14 (5) p.2.
[9] Arvidsson A. (2006), ‘Brand Value’, Journal of Brand Management Vol.14 (5) p.189.
[10] Na K. J., Holland R., Shackleton J. &Hwang Y. Y.(2008), ‘The Effect of Evaluation
Criteria on Design Attributes and Brand Equity in the Product Evaluation Process’, Journal
of Brand Management Vol.16 (3) p.197.
[11] Aaker (1996) op.cit., p.321.
[12] http://www.capital.com.tr/haber.aspx?HBR_KOD=5437 (04.03.2010)