TÜRKÇE BASINDA İLK “MARKA” REKABETİ

The transition from an economic system based on agriculture and crafts to an economic system where industry and machine producing was more important forced European countries to search new markets. In this context, economically and technologically underdeveloped ,the Ottoman Empire with a huge population and vast geography was an indispensable market.European countries, to have a share in this market, first obtained free and privileged circulation of the Western goods in the Ottoman lands by making customs agreements, then , to expand this share, initiated a campaign so as to create a society of consumption through the Turkish Press. Consequently a competition of “Trademark” between home products and imports got started inevitably.
Here is told the story of the first significant trademark competition in the Turkish Press between the fezes imported from Europe, which were quite popular in the society, and the fezes made in FESHANE, a factory established by the Ottman government and expected to bring a good amount of income.