VERİ ZARFLAMA ANALİTİK HİYERARŞİ PROSESİ (VZAHP) İLE SAYISAL KARAR VERME

In this paper, we study a new technique Data Envelopment Analysis Analytical Hierarchy Method (DEAHP), which is a hybrid from Data Envelopment Analysis (DEA) and the Analytical Hierarchy Method (AHP). The DEAHP methodology benefits from DEA models in determining the weights in pairwise comparison matrices, which are the fundamental of the AHP technique. The hybrid approach yields the most appropriate decisions by means of these weights. From empirical view, we use a set of published data on pricing strategies in automobile sector in Turkey, which fed a classical AHP model. Our findings stemming from our comparisons are discussed in detail from both theoretical and empirical points of view.