Abrahamson, Eric (1991), “Managerial Fads and Fashions: The Diffusion and Rejection of Innovations”, Academy of Management Review, 16, 3, s.586-612.
Abrahamson, Eric (1996), “Management Fashion”, Academy of Management Review, 21, 1, s.254-285.
Abrahamson, Eric ve Gregory Fairchild (1999), “Management Fashion: Lifecycles, Triggers, and Collective Learning Processes”, Administrative Science Quarterly, 44, s.708-740.
Benders, Jos ve Kees van Veen (2001), “What’s In a Fashion? Interpretive Viability and Management Fashions”, Organization, 8, 1, s.33-53. Burton Dawn (2005), “Marketing Theory Matters”, British Journal of Management, 16, 5-18. Carson, Paula Phillips ve Patricia A. Lanier, Kerry David Carson and Betty J. Birkenmeier (1999), “A Historical Perspective On Fad Adoption And Abandonment” Journal of Management History, 5, 6, s.320-333.
Clark, Thomas (2004), “The Fashion of Management Fashion: A Surge Too Far?”, Organization, 11, 2, s.297-306. Collins, David (2003), “The Branding of Management Knowledge: Rethinking Management “Fads””, Journal of Organizational Change Management, 16, 2, s.186-204. Comtois, Elise v Jean-Lois Denis, Ann Langley (2004), “Rhetorics of Efficiency, Fashion and Politics: Hospital Mergers in Quebec, Management Learning, 35, 3, s.303-320. Cornelissen Joep P. ve Andrew R. Lock (2005), “The Uses of Marketing Theory: Constructs, Research Propositions, and Managerial Implications”, Marketing Theory, 5, 2, s. 165-184. Deshpandé, Rohit ve Gerald Zaltman (1982), “Factors Affecting the Use of Market Research Information: A Path Analysis”, Journal of Marketing Research, 19 (february), s.14-31. Doyle, Shaun (2002), “Software Review: Communication Optimization – The New Mantra of Database Marketing. Fad or fact?”, Journal of Database Marketing, 9, 2, s.185-191. Ettorre, Barbara (1997), “What's The Next Business Buzzword?”, Management Review,86, 8, s. 33-35. Fincham, Robin ve Robin Roslander (2004), “Rethinking the Dissemination of Management Fashion: Accounting for Intellectual Capital in UK Case”, Management Learning, 35, 3, s.321-336.
Gibson, Jane Whitney ve Dana V . Tesone (2001), “Management Fads: Emergence, Evolution, and Implications for Managers”, Academy of Management Executive, Nov, 15, 4, s. 122-133. Günay, G. Nazan (2001), “The Marketing Concept”, Ege Üniversitesi İktisadi ve İdari Bilimler Fakültesi Akademik Bakış Dergisi, Cilt 1, Sayı 1, Temmuz 2001, s. 115-140. Günay, G. Nazan ve Jülide Kesken (2000), “Pazar Yönlülük Kavramı ve Bir Uygulama”, 5. Ulusal Pazarlama Kongresi, Akdeniz Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 16-18 Kasım 2000 Antalya, s. 221-234.
Heusinkveld, Stefan ve Jos Benders (2005), “Contested Commodification: Consultancies and Their Struggle with New Concept Development”, Human Relations, 58, 3, s. 283-310.
Jackson, Brad (2001), Management Gurus and Management Fashions, London, UK: Routledge.
Johns, Gary (2006), “The Essential Impact of Context on Organizational Behavior”, Academy of Management Review, 31, 2, s. 386–408.
Kellen, Vince ve Keith Stefanczyk (2002), “Complexity, Fragmentation, Uncertainty and Emergence in Customer Relationship Management”, Blue Wolf White Paper, http://www.bluewolf.com/news/white_papers/complexity_and_crm.pdf..
Kieser, Alfred (1997), “Rhetoric and Myth in Management Fashion”, Organization, 4, s.49-74.
Kohli, Ajay K. ve Bernard J. Jaworski (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications”, Journal of Marketing, 54 (April), s.1-18.
Krepapa, Areti ve Pierre Berthon (2003), “Making Meaning: Interpretive Diversity and Market Learning – A Model and Propositions”, Marketing Theory, 3, 2, s. 187-208.
Landry, Réjean ve Nabil Amara and Moktar Lamari (2001), “Utilization of social science research knowledge in Canada” Research Policy, 30, 2 , February, s. 333-349.
Mazza, Carmelo ve José Luis Alvarez (2000) “Haute Couture and Prêt-à-Porter: The Popular Press and the Diffusion of Management Practices”, Organization Studies 21, 3, s. 567– 588.
Miller, Danny ve Jon Hartwick (2002), “Spotting Management Fads”, Harvard Business Review, October, s. 26-27
Moloney, Sinéad ve John Fahy, Siobhan Mc Aleer (2005), “Market Orientation: A Study in the Irish Context”, Irish Journal of Management, 26, 1, s. 41-60,
Nairn, Agnes (2002), “CRM: Helpful or full of hype?”, Journal of Database Marketing, 9, 4, s.376-382.
Narver John C. ve Stanley F. Slater (1990), “The Effect Of A Market Orientation On Business Profitability”, Journal of Marketing, 5 (October), s. 20-35.
Newell, Susan ve Maxine Robertson, Jacky Swan (2001), “Management Fads and Fashions”, Organization, 8 (February), s.5-15.
Ogbana, Emmanuel ve Lloyd C. Harris (2002), “The Performance Implications of Management Fads and Fashions: An Empirical Study”, Journal of Strategic Marketing, 10, s.47-68.
Oluç, Mehmet (1998), “Ürün Politikaları”, Pazarlama Dünyası, 9, s.1-16.
Padanyi, Paulette ve Brenda Gainer (2004), “Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration”, Journal of Marketing: Theory And Practıce, Spring, s. 43-58.
Ponzi, Leonard J ve Michael Koenig (2002), "Knowledge management: another management fad?", Information Research, Vol. 8 No.1, http://InformationR.net/ir/8-1/paper145.html. Ryan, Sharon ve John Hurley (2004), “Have Total Quality Management, Business Process Re-Engineering and the Learning Organisation been Replaced by Knowledge Management?”, The Irish Journal of Management, 25, 1, s. 41-55. Sturdy, Andrew (2004), “The Adoption of Management Ideas and Practices: Theoretical Perspectives and Possibilities”, Management Learning, 35, 2, s.155-179. Tapp, Allan (2004), “A Call for Arms for Applied Marketing Academics”, Marketing Intelligence and Planning, 22, 5, s. 579-590. Ten Bos, René (2000), Fashion and Utopia in Management Thinking, USA: John Benjamins Publishing Company. Thomas, Pete (2003), “The Recontextualization of Management: A Discourse-Based Approach to Analyzing the Development of Management Thinking”, Journal of Management Studies, 40, 4 (June), s.775-801. Walgenbach, Peter ve Cornelia Hegele (2001), “What Can an Apple Learn from an Orange? Or: What Do Companies Use Benchmarking For?”, Organization, 8, 1, s.121-144.
