AMİS, J., SLACK, T. ve BERRET,T. (1999); “Sport Sponsorship as a distintive competence”,European Journal of Marketing, Vol.33, No. 3/4, pp.250-272
ARYA Sponsorluk (2002); http://www.indeksiletisim.com/hizmet_goster.asp?ID=281&hizmet_id=5 17 Haziran 2007 CORNWELL, T.B.; COOTE, L.B.(2005), Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intent” Journal of Business Research, Vol.58 pp.268-276 D’ASTOUS, A.and BITZ, P.(1995)”Consumer Evaluations of SponsorshipProgrammes” European Journal of Marketing, Vol.29, No.12, pp. 6-22 DUTTON, J.E., DUKERİCH J.M.., HARQUAİL, C.V. (1994), Organizational İmages and Member Identification, Administration Science , Vol. 39, No.2, pp. 239-263 KOO, G.Y, QUARTEMAN J., FLYNN L. (2006), “Effect of Perceived Sport Events and Sponsor Image Fit on Consumers’ Cognition, Affect and Behavioral, Intentions” Sport marketing Quarterly, Vol.15, No.2, pp. 80-90 LAMBRECHT KEITH W.; MILOCH, KIŞMBERLY S.(2006), “ Consumer Awareness of Sponsorship at Grassroot Sport Eventes” Sport Marketing Quarterly, Vol.3, Number .3, pp.147-154 LARDİNOİT, T., QUESTER, P.G.(2001), Attitudinal Effects of Combined Sponsorship and Sponsor’s Prominenece on Basketball in Europe”, Journal of Advertising Research, January, february, (pp.48-58) MCGLONE, C., MARTIN, N.(2006), “Nike’s Corporate Interest Lives Strong,: A Case of Cause-Related Marketing and Leveraging” ” Sport marketing Quarterly, Vol.15, No.3, pp.184-189 MEENAGAHAN, T.(2001), “Understanding Sponsorship Effects” Psychology & Marketing, Vol.18(2): Februarry, pp. 95-122 MILOCH, K.S., LAMBRECHT, K.W.(2006),”Consumer Awareness of Sponsorship at Grassroots Sport Events” Sport marketing Quarterly, Vol.15, No.3, pp.147-154 MUSANTRE, M., MILNE G.R., MCDONALD,M.A.(1999), “Sport Sponsorship:Evaluating the sport and brand image match” International Journal Sport marketing Sponsorship” Vol.1 Number 1, pp.32-47
NICHOLLS, J.A.F.,ROSLOW S. (1999); “Brand Recall and Brand preference at sponsored golf and tennis tournaments”Europen Journal of Marketying, Vol.33, No.3/4, pp.365-386
SLACK,T.; AMIS, J. AND BERRET, T. (1999)“Sport Sponsorship as Distinctive Competence” European Journal of Marketing, Vol.33, No.3/4, pp250-272
SLATTER, J.,LLOYD,C.(2003), “It’s gotta be the Shoes: Exploring the effect of relationship of the Nike and Reebok Sponsorship on two college athletic programs, Sport marketing and the Psychology of marketing Communication ,pp.191-210
ŞAHİN,M., KOÇ,S.VE YILGIN, A.(2003), “Beden Eğitimi ve Sporda Sponsorluk”Gaziantepspor Klubü Spor Eğitim yayınları, yayın no:2, Nobel yayın dağıtım, Ankara
TIIL, B.D., NOVAK, L.I.,(2000), “ Toward Effective use of Cause Related Marketing Alliances” Jornal of Product, &Brand Managemenet, Vol.9,No.7, pp.472-484
TOSUN, N.B.(2003), “Pazarlama Halkla İlişkileri ve Reklam: Bütünleşik Pazarlama iletişim Yönlü Bir yaklaşım” Türkmen Kitabevi, Beta Basım Yayın A.Ş. Yayın No.2, İstanbul
