MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A CASE ANALYSIS

Makale İçerik Bilgileri
Makale Dili: 
İngilizce
Türkçe Özet: 

Çalışmanın amacı küçük ölçekli firmalarda ISO
9000 uygulamaları hakkında daha derinlemesine
bilgi sahibi olmaktır. Bu amaçla ISO 9000’ne sahip
üç üretici firma, onların temel tedarikçi ve
müşterileriyle ISO 9000’ne sahip olmanın nüşteri
tatmini, maliyet azaltılması ve finansal
performansın arttırılması üzerine etkilerini ortaya
çıkarmak amacıyla derinlemesine mülakat
gerçekleştirilmiştir.

İngilizce Özet: 

The objective of this paper is to provide a better
understanding of the implementation of ISO 9001
in small firms through three different case studies.
For this we have conducted deep interviews with 3
manufacturing firms that have registered under the
ISO 9001 quality assurance standard, their main
customers and suppliers, to highlight the
importance of standardization through customer
satisfaction, cost reduction, and integration with
suppliers to improve financial performance.
This study applied to ISO 9001 certified companies
verify that, ISO implementation can be regarded
especially as a marketing tool since its marketing
dimension gains more importance than its cost
dimension.

Yazar Bilgileri
1. Yazar
Yazar Adı: 
Esra ASLANERTİK
Yazar Ünvanı: 
Yardımcı Doçent
Yazar Üniversitesi: 
Dokuz Eylül Üniversitesi
Yazar Fakültesi: 
İşletme Fakültesi
Yazar Anabilim Dalı: 
İşletme Anabilim Dalı
Yazar E-posta: 
2. Yazar
Yazar Adı: 
Burcu İlter TABAK
Yazar Ünvanı: 
Yardımcı Doçent
Yazar Üniversitesi: 
Dokuz Eylül Üniversitesi
Yazar Fakültesi: 
İşletme Fakültesi
Yazar Anabilim Dalı: 
İşletme Anabilim Dalı
Yazar E-posta: 
Makale Künye Bilgisi
Makalenin Yayımlandığı Dergi: 
Ege Akademik Bakış Dergisi
Makale Yayın Yılı: 
2006
Cilt/Sayı: 
6
Sayı: 
2
Sayfa Aralığı: 
47-57
Referanslar: 

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